Kickstarting a crucial legal campaign
In 2021, Climate Justice activists Mikaela Loach, Jeremy Cox and Kairin Van Sweeden took the UK government to court over billions of pounds of public money awarded to the oil and gas industry. We collaborated with Uplift, the organisation supporting the claimants, to give this radical initiative a face and a name.
Organisation: Uplift
Services: Design facilitation, Content support, Brand Design, UI/UX, Visual Design, Development
Credits: Debs Durojaiye, Juliette Mothe, Kevin Lewis
Services: Design facilitation, Content support, Brand Design, UI/UX, Visual Design, Development
Credits: Debs Durojaiye, Juliette Mothe, Kevin Lewis
Challenge
An identity made to protest and agitate
Unlike most visual identities, Paid to Pollute’s walked a fine line between rallying people in the streets and denouncing corporations in court, all the while looking engaging and trustworthy in its digital form.
Opportunity
Creating a straightforward yet rallying identity
This unique challenge required us to craft striking yet simple visuals that wouldn’t get in the way of print adaptations into protest signs and banners. A self-explanatory, bold and adaptable identity was in order to ensure content always came first.
Strategy
Sprinting to get the campaign ready
to share by the court announcement
to share by the court announcement
Working at Uplift’s pace
During the month leading up to the trial announcement, we worked with Gabriel Davalos and his team on a name, an identity and a campaign website in less than a few weeks. Amid evolving content and data points, updates from their lawyers and all other moving parts, we made sure Uplift didn’t need to worry about us keeping up the pace.
Adding features as the case evolves
Within the last year, Uplift discovered new needs, which we reflected in their website and features. Our end goal with every addition has been to make the organisation as autonomous as possible in updating their content.
Expanding our work across different channels
One of the key requirements of this work was the adaptability of Paid To Pollute’s identity. We had the opportunity to showcase how it was meant to behave in producing a set of protest signs and banners matching their website and social media presence.
One of the key requirements of this work was the adaptability of Paid To Pollute’s identity. We had the opportunity to showcase how it was meant to behave in producing a set of protest signs and banners matching their website and social media presence.
Multitudes is a worker
co-operative registered in the UK
